Paving the way with… Roadway Management Technologies
Little Rock, AR-based Roadway Management Technologies (RMT) is the leader in pavement preservation. Its proprietary state-of-the-art application utilizes machine learning and AI technology to provide cities, counties, and government agencies with real-time pavement performance analytics. This advanced technology is easily deployed, providing information that was previously unattainable. Its proprietary systems were developed specifically for government agencies that are responsible for maintaining their area’s infrastructure. When RMT approached us to spearhead their brand management efforts, we hit the ground running, “driving” results.
Roadway Management Technologies
Email Marketing
Tasked with continually cultivating effective contacts across the country, while drip marketing critical information to the audience in a timely and effective manner, this campaign marries creativity, strategy, analytics, and frequency. Developing a working cadence for specific information delivery is also part of the roadmap for success. Achieving a CTR north of 10% consistently week over week, along with driving qualified leads into the sales funnel.
Roadway Management Technologies
Email Marketing
Tasked with continually cultivating effective contacts across the country, while drip marketing critical information to the audience in a timely and effective manner, this campaign marries creativity, strategy, analytics, and frequency. Developing a working cadence for specific information delivery is also part of the roadmap for success. Achieving a CTR north of 10% consistently week over week, along with driving qualified leads into the sales funnel.
Roadway Management Technologies
Social Media Management
While expanding the RMT corporate social media presence, we are simultaneously creating an industry expert persona through the RMT CEO’s personal LinkedIn account. By developing the appropriate content per channel voice, scheduling the content accordingly, and managing the audience responses diligently, we’re able to put RMT and its CEO on the map front and center.
Roadway Management Technologies
Social Media Management
While expanding the RMT corporate social media presence, we are simultaneously creating an industry expert persona through the RMT CEO’s personal LinkedIn account. By developing the appropriate content per channel voice, scheduling the content accordingly, and managing the audience responses diligently, we’re able to put RMT and its CEO on the map front and center.
Roadway Management Technologies
Website Development
An all-new website was developed to not only create a hub for all other marketing efforts to funnel through, but also to further develop a consistent, cohesive brand that accurately reflects RMT’s product, service, and overall pavement preservation mission. An informational, user-friendly experience was created to accurately portray the importance of RMT’s mission and technological impact.
Roadway Management Technologies
Website Development
An all-new website was developed to not only create a hub for all other marketing efforts to funnel through, but also to further develop a consistent, cohesive brand that accurately reflects RMT’s product, service, and overall pavement preservation mission. An informational, user-friendly experience was created to accurately portray the importance of RMT’s mission and technological impact.
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