The Social Media and Video Content Specialist serves in a dual role: as a social media strategist and video production/editing expert. The Social Media and Video Content Specialist executes social media strategies for multiple clients, ensuring alignment with client goals and driving measurable results that increase brand awareness, improve marketing efforts, grow sales, and drive website traffic. While social media is the primary focus of this role, the specialist also serves as the team's video production and editing expert, supporting the full production process from pre-production planning and on-site capture through post-production and final delivery. The Specialist transforms raw footage into polished long-form video and produces engaging short-form social video and motion graphics. This role collaborates closely with the Social Media and Creative teams, as well as other internal departments to deliver seamless, on-brand client service.

ESSENTIAL FUNCTIONS:

• Content Strategy, Development & Management: Develop and execute social media strategies and content for multiple clients, including alignment with client goals, brand positioning, target audiences, and campaign objectives. Create written post copy (captions, calls to action, and hashtags), while developing engaging content ideas, creative initiatives, and campaigns that build brand awareness, strengthen audience engagement, drive website traffic, and support broader marketing goals.
• Social Video & Reels: Concept, edit, and publish platform-native reels, stories, and short-form video for Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn. Apply short-form best practices, including strong opening hooks, pacing, on-screen text, closed captions or subtitles for viewers watching without sound, and correct aspect ratios, and repurpose long-form client videos into social cutdowns.
• Campaign Ideation: Develop and pitch social and video campaign ideas aligned with client needs and goals, collaborating with the Accounts team and Creative Director and working under the direction of the Social Media Director to refine concepts and ensure strategic alignment.
• Community Management: Manage social media interaction between audiences and clients, helping ensure timely, appropriate, and on-brand responses and a positive customer service experience across assigned accounts.
• Client Strategy & Collaboration: Work with Brand Managers to translate client goals into actionable social media strategies and plans to grow and retain audiences, support marketing objectives, and identify opportunities for ongoing improvement. Collaborate closely with the Social Media and Accounts teams to maintain a unified approach to client needs.
• Paid Social Execution: Support the execution and ongoing management of paid social campaigns under the direction of the Social Media Director, including audience targeting, budget monitoring, ad placement, and performance reporting, and development of video and image creative variations for testing. Produce video and image ad creative in multiple formats and variations for testing.
• Analytics & Reporting: Analyze, measure, and report on organic and paid social campaign performance, including video metrics such as views, watch time, engagement, and retention, and assess against KPIs. Attend client meetings as needed to provide updates, present reports, and discuss strategic improvements.
• Video Production & Long-Form Video Editing: Plan and execute video production from pre-production through final delivery, including defining shoot requirements, developing concepts and storyboards, planning shot lists, coordinating production needs, and preparing equipment and on-site setups. Capture professional video footage on location in accordance with established production standards. Edit client-supplied and internally captured footage into polished, cinematic brand and product videos for use across websites, social media, trade shows, and presentations. Shape narrative structure, pacing, and emotional arc; clean and balance audio; incorporate motion graphics and other visual elements as needed; and deliver multiple versions and lengths from a single project.
• Motion Graphics: Design and animate titles, lower thirds, logo animations, kinetic typography, and animated captions in After Effects, and build reusable motion graphics templates that keep client brand standards consistent.
• Color Correction & Grading: Correct and grade video footage, including log and RAW camera formats, applying LUTs and matching shots from multiple cameras for a consistent, cinematic look.
• Asset Management & Delivery: Ingest, back up, and organize raw footage, project files, and video libraries using agency naming and archival standards. Export and package final deliverables to the correct specifications for each platform and use, including compressed, web-optimized video for client websites.
• Project & Revision Management: Manage multiple social and video projects at once, present cuts for internal and client review, incorporate feedback across revision rounds, and accurately track time to client projects.
• Responsible Use of AI: Apply generative AI tools responsibly in content creation, video and photo editing, research, and analysis, following the agency's AI guidelines and respecting usage rights to maintain brand-voice consistency and quality.
• Trend Research: Research social media, video, and visual content trends and inform the Accounts team of changes relevant to the client's branding, and share findings across the Social Media team.
• Team Collaboration & Support: Provide peer support, knowledge-sharing, and subject-matter guidance, particularly around video, while contributing best practices and technical expertise as needed.
• All other duties as assigned

EXPERIENCE/QUALIFICATIONS:

• Experience: 2-4 years of social media management experience within an agency, marketing, or multi-brand environment, with demonstrated professional video production and editing, including pre-production planning, on-site video capture, and post-production. Bachelor’s degree in marketing, journalism, communications, film, digital media, or a related field, or a strong portfolio demonstrating equivalent professional skills and experience.
• Portfolio: A portfolio or demo reel is required and must include at least one long-form edited video, short-form social video, and motion graphics work samples.
• Skills: Excellent knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, and other social media best practices, plus working proficiency with social media management and scheduling tools (such as Loomly or comparable platforms). Advanced proficiency in Adobe Premiere Pro and working proficiency in After Effects, Photoshop, Lightroom, and Illustrator, as well as CapCut and native Reels editing tools. Working knowledge of codecs, frame rates, log footage, proxy workflows, and export specifications. Understanding of content usage rights. Solid understanding of social media KPIs, paid social execution, and audience targeting. Familiarity with generative AI tools and responsible AI practices for content and analysis. Strong organizational skills, attention to detail, multitasking, time management, and verbal and written communication skills, with the ability to use knowledge, facts, and data to solve problems.
• Traits: Strong visual storyteller with an eye for pacing, composition, and color. Understanding of marketing strategy and how to apply it across various forms of outreach. Able to shift between quick-turn social content and focused long-form editing without losing quality. Receptive to creative feedback, with a high level of efficiency, accuracy, and analytical skill. Naturally adaptable as platforms and technology evolve, and collaborative in a fast-paced agency environment.

WORK REQUIREMENTS & CONDITIONS:

• This is an on-site position based in our Lakeland office.
• Ability to remain seated for extended periods of time.
• Ability to work in a fast-paced, multitasking environment with frequent disruptions.
• Ability to set up and operate production equipment and confidently direct and guide clients and team members during on-site and in-house photo and video shoots, with the ability to lift up to 25 pounds.
• Confidential client information will be handled and/or observed in this position.
• Occasional attendance after normal working hours will be required.
• Minimal travel will be required.

THIS IS A FULL-TIME, IN-OFFICE POSITION. THIS IS NOT A REMOTE OR HYBRID POSITION. FREELANCERS NEED NOT APPLY.

Are you flexible, adaptable, and able to learn quickly in various technical and creative environments while delivering quality work on tight deadlines? WE WANT YOU! Tinsley Creative is looking for a highly skilled and energetic WordPress UI/UX Designer to join our team. Applicants should be passionate about customer satisfaction and be excited to play a part in the role of servicing the web needs of our clients. You will be asked to work in a team environment of talented individuals who come together to deliver quality work and help each other grow.

THIS IS A FULL-TIME, IN-OFFICE POSITION. THIS IS NOT A REMOTE OR HYBRID POSITION. FREELANCERS NEED NOT APPLY.

ESSENTIAL FUNCTIONS:

• Design WordPress sites using tools like Adobe XD, Figma, and Photoshop.
• Develop responsive websites using WordPress, PHP, and Beaver Builder.
• Launch, improve performance, and maintain a high volume of websites.

MINIMUM QUALIFICATIONS:

• 2-5 years of experience with WordPress design/development, including plugin and theme customization.
• Understanding of WordPress security best practices.
• Knowledge of web development technologies like HTML, CSS, and JavaScript.
• Must be detail-oriented to follow protocol and checklists.
• Well organized and self-sufficient.
• Outstanding written and oral communication skills.

BONUS POINTS FOR:

• Strong understanding of technical SEO best practices, including on-page optimization, site architecture, and mobile optimization.
• Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
• Strong understanding of ADA Compliance.
• Agency or in-house marketing department experience.
• Proficiency with languages such as Java, Ruby, PHP, MySQL, SQL, and Python.
• Proficiency in server-side development and optimization of data, including database creation, management, and debugging.
• Working knowledge of Adobe Creative Suite programs.

WHAT WE OFFER:

• Paid vacation, sick time, and holidays
• A fun-filled, creative work environment
• Healthcare, Vision, Dental
• Life Insurance
• IRA with company match
• Competitive salary

WHO WE ARE:
Tinsley Creative is a results-driven, full-service, 25+ year brand management firm based in Lakeland, Florida. Tinsley Creative brings to the table a variety of creative, dedicated, and award-winning artists and technicians to assist brands in reaching their full potential.

If you are interested, please send a resume along with a link to your PDF/online portfolio. Applications submitted without a portfolio will not be considered.

THIS IS A FULL-TIME, IN-OFFICE POSITION. THIS IS NOT A REMOTE OR HYBRID POSITION. FREELANCERS NEED NOT APPLY.