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Maintaining excellence with… Mid-State Industrial Maintenance

Mid-State Industrial Maintenance was established in 1973 and is a front runner in providing expert in-house machining and fabrication services to industrial clients nationwide. MSI has since acquired the additional brands of SMS Industrial Services, Mine Equipment and Design, Elmco Industrial Services, and Precision Electric to further expand their services and footprint nationally. Tinsley Creative has been MSI’s brand manager since 2020 and we have worked to facilitate the seamless transition and development of the Mid-State family of companies. By providing website development, public relations, collateral development, social media management, procurement assistance, and video asset development, we continue to serve in the outsourced role of Director of Marketing and Brand Management with a detailed goal of growth and expansion.

Mid-State Industrial Maintenance

Websites

Often one of the first things people see, a company’s website is one of its most critical tools. A family of companies relies even more on a set of websites that are congruent, but still unique to each discipline. Tinsley Creative’s goal was to design, develop, and launch a set of five websites that carry the Mid-State brand, but give each company the tools and functionalities it needs. Our first milestone was the launch of the parent company website for Mid-State Industrial Services, followed by each subsequent company: SMS Industrial, Elmco Industrial, Precision Electric, and Mine Equipment & Design. Now an example that many in the industry turn to, these websites drive sales, marketing, and operational successes for all five groups.

Mid-State Industrial Maintenance

Websites

Often one of the first things people see, a company’s website is one of its most critical tools. A family of companies relies even more on a set of websites that are congruent, but still unique to each discipline. Tinsley Creative’s goal was to design, develop, and launch a set of five websites that carry the Mid-State brand, but give each company the tools and functionalities it needs. Our first milestone was the launch of the parent company website for Mid-State Industrial Services, followed by each subsequent company: SMS Industrial, Elmco Industrial, Precision Electric, and Mine Equipment & Design. Now an example that many in the industry turn to, these websites drive sales, marketing, and operational successes for all five groups.

Mid-State Industrial Maintenance

50-Year Campaign Video

When a company has been around for 50 years, we know that’s something to celebrate. In 2023, Mid-State Industrial Maintenance commemorated 50 years in business by allowing Tinsley Creative to tell the story of how they got here and paint a picture of what’s to come. We sat down with their founder and leadership from different eras and absorbed their stories, creating a meaningful encapsulation of what Mid-State represents after 50 years.

Mid-State Industrial Maintenance

50-Year Campaign Video

When a company has been around for 50 years, we know that’s something to celebrate. In 2023, Mid-State Industrial Maintenance commemorated 50 years in business by allowing Tinsley Creative to tell the story of how they got here and paint a picture of what’s to come. We sat down with their founder and leadership from different eras and absorbed their stories, creating a meaningful encapsulation of what Mid-State represents after 50 years.

Mid-State Industrial Maintenance

Overall Capabilities Brochure

When a company has a broad spectrum of capabilities across multiple disciplines, how those functions are presented is critical. When Mid-State challenged Tinsley Creative to figure out the best way to highlight all of their services in one tangible asset, we created a book of capabilities that covered it all while staying versatile. With a full book of services that can easily be broken down into individual parts, this piece is the perfect leave behind for sales pitches, client touchpoints, seminars, and more.

Mid-State Industrial Maintenance

Overall Capabilities Brochure

When a company has a broad spectrum of capabilities across multiple disciplines, how those functions are presented is critical. When Mid-State challenged Tinsley Creative to figure out the best way to highlight all of their services in one tangible asset, we created a book of capabilities that covered it all while staying versatile. With a full book of services that can easily be broken down into individual parts, this piece is the perfect leave behind for sales pitches, client touchpoints, seminars, and more.

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