Let's take a walk in the park with... Bonnet Springs Park
Bonnet Springs Park is the largest publicly funded park in the state, spanning 168 acres of repurposed land in downtown Lakeland, Florida. Described as the “Central Park of Central Florida” and voted USA Today’s Best City Park of 2025, the park’s mission is to enrich the community through nature, culture, recreation, and education.
Tinsley Creative has been a part of this project since its inception and has played an integral role in its development, launch, and continued success. As the original brand developer and a longstanding strategic partner, Tinsley Creative has helped guide and support the evolution of the Bonnet Springs Park brand through marketing, advertising, creative development, and brand strategy. Working closely with the BSP team, we take great pride in our partnership and in seeing the community continue to embrace and support this extraordinary community asset.
Bonnet Springs Park
Grand Opening Weekend
Welcoming approximately 35,000 guests, Bonnet Springs Park opened in October 2022 with a two day event. From their announcement video, event advertising, event branding, signage, media relations, and so much more, Tinsley Creative was honored to celebrate and be a part of this significant day for Bonnet Springs Park and our community.
Bonnet Springs Park
Grand Opening Weekend
Welcoming approximately 35,000 guests, Bonnet Springs Park opened in October 2022 with a two day event. From their announcement video, event advertising, event branding, signage, media relations, and so much more, Tinsley Creative was honored to celebrate and be a part of this significant day for Bonnet Springs Park and our community.
Bonnet Springs Park
Rebranding Process
After several years of preparation, Bonnet Springs Park looked for a modern twist to the park logo before their grand opening. This state-of-the-art, natural attraction entrusted Tinsley Creative with creating a fresh marketable brand that signified the transition from dream to the reality of the park opening. Growth, creativity, and accomplishment were the themes for creating the new brand identity mark for Florida’s largest free natural attraction.
Bonnet Springs Park
Rebranding Process
After several years of preparation, Bonnet Springs Park looked for a modern twist to the park logo before their grand opening. This state-of-the-art, natural attraction entrusted Tinsley Creative with creating a fresh marketable brand that signified the transition from dream to the reality of the park opening. Growth, creativity, and accomplishment were the themes for creating the new brand identity mark for Florida’s largest free natural attraction.
Bonnet Springs Park
Social Media Management
Tinsley Creative developed and managed Bonnet Springs Park's social media presence during its formative years, helping establish a strong and engaged digital audience. Through strategic content and brand storytelling, we significantly increased followers, reach, and engagement while strengthening the Park's identity and encouraging visitation. Explore a selection of content that helped support the Park's growth and community impact.
Bonnet Springs Park
Social Media Management
Tinsley Creative developed and managed Bonnet Springs Park's social media presence during its formative years, helping establish a strong and engaged digital audience. Through strategic content and brand storytelling, we significantly increased followers, reach, and engagement while strengthening the Park's identity and encouraging visitation. Explore a selection of content that helped support the Park's growth and community impact.
Bonnet Springs Park
Best City Park
When Bonnet Springs Park was named USA Today’s Best City Park of 2025, it marked a monumental achievement for both the Park and the Lakeland community. Tinsley Creative led the award campaign from start to finish, managing voter engagement through social media, digital advertising, public relations, and community outreach, then coordinating media relations, press events, and celebratory collateral following the national announcement. The result was a highly visible, community-driven campaign that helped secure a national accolade for one of Florida’s most beloved destinations.
Bonnet Springs Park
Best City Park
When Bonnet Springs Park was named USA Today’s Best City Park of 2025, it marked a monumental achievement for both the Park and the Lakeland community. Tinsley Creative led the award campaign from start to finish, managing voter engagement through social media, digital advertising, public relations, and community outreach, then coordinating media relations, press events, and celebratory collateral following the national announcement. The result was a highly visible, community-driven campaign that helped secure a national accolade for one of Florida’s most beloved destinations.
Bonnet Springs Park
Website Redesign
To support the continued growth of Bonnet Springs Park, Tinsley Creative designed and launched a completely reimagined website in early 2026. The new site delivers a cleaner aesthetic, enhanced functionality, and a more seamless user experience, making it easier than ever for guests to learn about the Park, explore offerings, and plan their visit. By aligning the digital experience with the quality of the destination itself, the redesign further strengthened the Park's online presence and accessibility.
Bonnet Springs Park
Website Redesign
To support the continued growth of Bonnet Springs Park, Tinsley Creative designed and launched a completely reimagined website in early 2026. The new site delivers a cleaner aesthetic, enhanced functionality, and a more seamless user experience, making it easier than ever for guests to learn about the Park, explore offerings, and plan their visit. By aligning the digital experience with the quality of the destination itself, the redesign further strengthened the Park's online presence and accessibility.
Our Work
Case Studies
