Charged with handling creative, ad placement and event collateral duties, we developed an effective campaign—with both local and international reach—that helped to draw record-breaking crowds to the prestigious event. The “Bigger Faster Louder” message resonated with both the casual attendee as well as the career enthusiast, portraying the speed, power, and thrill of being up close to the action. The campaign spanned across billboards, print ads, radio spots, broadcast and cable commercials, the program & souvenir book, as well as other supporting collateral material.