MaryJane Ragusa

Social Media Manager, Tinsley Creative

hashtags

Hashtags: Is Your Brand Using Them Correctly?

By MaryJane Ragusa / September 29, 2020 / 0 Comments

Who would have known the pound sign would turn into a useful marketing strategy to help increase your brand’s awareness! You might recall that it was once only known as the number sign, the framework for a game of tic-tac-toe, and still today, as a prompt in automated phone calls. Which makes it much more fascinating that this … Read more

Influencer Marketing

Influencer Marketing: How Brands Are Shaking Up Their Ad Strategy

By MaryJane Ragusa / July 24, 2020 / Comments Off on Influencer Marketing: How Brands Are Shaking Up Their Ad Strategy

Ah, influencers. Some people love them, some people roll their eyes at just the mention of the word. This might be because not everyone understands the true power these individuals possess for brands everywhere. How many of you follow celebrities or bloggers on Instagram and are immediately drawn to a product that they’re advertising? Surely … Read more

branding

Donovan Tinsley Wins 2020 Silver Medal Award

By MaryJane Ragusa / July 17, 2020 / Comments Off on Donovan Tinsley Wins 2020 Silver Medal Award

In February, the Tinsley team attended the 2020 American Advertising Federation of Polk County Addy’s ceremony where our Principal, Donovan Tinsley, was this year’s honored recipient of the Silver Medal Award! The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising, … Read more

Ad Spend

Ad Budget for Brands in 2020: To Spend or not to Spend?

By MaryJane Ragusa / July 8, 2020 / Comments Off on Ad Budget for Brands in 2020: To Spend or not to Spend?

2020 is a time for change. It definitely wasn’t anticipated change, especially for companies advertising budgets. In fact, before COVID-19, 2020 advertising budgets were expected to increase across traditional media such as radio, television, and publishing houses. Watching consumer trends change has been interesting but obviously concerning for many brands. Making the shift to digital … Read more

designing a brand

Designing Your Brand Identity: 5 Tips from a Designer

By MaryJane Ragusa / June 24, 2020 / Comments Off on Designing Your Brand Identity: 5 Tips from a Designer

A brand’s identity is heavily based on memorable design elements. Think about it, an identity is what makes an individual or company ultimately recognizable to others. A good example would be how you present yourself to others. How would your friends describe your style and overall demeanor? Now take those same questions, and apply them … Read more

brand

Brand Growth in 2020: Looking Ahead at the Bigger Picture

By MaryJane Ragusa / June 12, 2020 / 1 Comment

How are you? No really, we want to know. Consider this our half-way through the year check-in. We won’t sugarcoat that 2020 has undoubtedly been one of the most unpredictable years not just in the world of marketing, but for everyone. While this year has thrown a plethora of challenges our way, we like to … Read more

video

The Art of Video: Q&A with a Video Editor

By MaryJane Ragusa / May 27, 2020 / Comments Off on The Art of Video: Q&A with a Video Editor

In our previous video blog, we discussed the beginning stages of creating a top-notch video with the art of scriptwriting and storyboarding. We’d be remiss to skip over the most important final parts: editing and post-production. Video Editor Anthony Sassano provides detailed tips and insight when it comes to finishing your masterpiece.  Q: What video editing … Read more

facebook groups

Facebook Groups: How Your Brand Can Benefit By Joining Them

By MaryJane Ragusa / May 15, 2020 / Comments Off on Facebook Groups: How Your Brand Can Benefit By Joining Them

Social media is an advertising powerhouse. It’s changing the way brands communicate and display their personalities every single day! With platforms like Facebook, Instagram, Twitter, and LinkedIn, there are several ways to reap the benefits that each channel provides your brand, but one stands out among the rest as far as community-building goes; Facebook. With … Read more

video

Video: The Powerful Tool You Should Be Using

By MaryJane Ragusa / May 4, 2020 / 1 Comment

Successful video content is one facet of marketing that most brands should have in their back pocket. In a recent HubSpot Research study, more than 50% of consumers want to see videos from brands more than any other type of content. That’s a lot, and the key to video success? Authenticity. If that still hasn’t … Read more

digital marketing

Business As Usual: Shifting Your Digital Marketing Plans

By MaryJane Ragusa / April 14, 2020 / Comments Off on Business As Usual: Shifting Your Digital Marketing Plans

COVID-19 has inundated our news feeds, television screens, and even print materials. It’s pretty surreal to be going through a pandemic globally. Think about it. Every person in the world is feeling the impact of this virus. We think this brings a whole new meaning to the saying “we’re in this together.”  Seriously, just here in our community … Read more