I recently attended a local event. Beautiful weather, big crowd, fun times. Food vendors all around, and it was about that time so I got in line. The guy in front of me placed his order; vendor gave him the total. He pulls out the wallet, thumbs through some cash, hands her a $20. The vendor takes his Jackson, yells out the order to her carney-food counterpart, and then digs in the register for the gentleman’s change.
Author Archive for: Mark Jerkins
About Mark Jerkins
Mark brings 15+ years of expertise in numerous branding and marketing initiatives to the team. Mark’s experience includes brand consulting, public relations, media planning & buying, social media and copywriting in numerous industries including marine, software technology, insurance, residential and commercial real estate, food and beverage, healthcare, fragrance and law to name a few. Bringing a sharp awareness and common sense approach to marketing objectives – as well as a successful track record of consultation, promotion and implementation of numerous campaigns throughout his career – Mark has become an integral partner for his clients.
Entries by Mark Jerkins
I recently traveled down to the Ft. Lauderdale International Boat Show to represent one of our clients in the marine industry.
This week, we sadly lost the beloved patriarch of our family…Harold William Tinsley.
For those of you that know me, I tend to reference situations with analogies. Something I’ve always done. To me, the decoding and encoding of communication is important, yet vastly different how we all use and personally interpret information. The analogy aspect of that process simplifies understanding and can break the message down to help people relate better to the subject matter at hand. And often times, the analogy is injected with a touch of humor which I believe can always assist with making a connection with someone. Or in this case…some “thing”.