Entries by Mark Jerkins

Tip Line

I recently attended a local event. Beautiful weather, big crowd, fun times. Food vendors all around, and it was about that time so I got in line. The guy in front of me placed his order; vendor gave him the total. He pulls out the wallet, thumbs through some cash, hands her a $20. The vendor takes his Jackson, yells out the order to her carney-food counterpart, and then digs in the register for the gentleman’s change.

“Man’s Best Friend(s)”: his dog, and his marketing partner.

For those of you that know me, I tend to reference situations with analogies. Something I’ve always done. To me, the decoding and encoding of communication is important, yet vastly different how we all use and personally interpret information. The analogy aspect of that process simplifies understanding and can break the message down to help people relate better to the subject matter at hand. And often times, the analogy is injected with a touch of humor which I believe can always assist with making a connection with someone. Or in this case…some “thing”.